Rochelle Crasto

Feature Writer Deccan Chronicle

Chasing good stories, strong coffees, and an article worth reading.

Latest bylinePlantable firecrackers add to Diwali sparkle

A spiral of her latest storiesDrag to spin, click a cutting to readSwipe to spin, tap a cutting twice to read

02 The writer

Journalist and storyteller.

I was never the kid who loved stories but somewhere along the way, I stumbled upon a story that made me want to keep reading—and eventually, writing.

That discovery sparked a curiosity that has stayed with me ever since—the need to understand people, question the obvious, and look beyond what is presented at face value. Today, I channel that curiosity into feature writing, exploring lifestyle, fashion, culture, and the people behind them.

For me, writing is about more than putting words on a page—it’s about discovering a perspective that hasn’t been explored yet.

Because sometimes, the best story is the one hiding in plain sight. And if nobody has written it yet, perhaps I should.

Based in: Mumbai, India
Writing for: Deccan Chronicle & The Asian Age
Beats: Lifestyle, fashion, beauty, wellness, food and culture
Languages: English, Hindi and Konkani

03 Experience

The byline so far

Lifestyle journalist with over two years of experience writing engaging, research-driven features across fashion, beauty, wellness, food, travel, health, culture and pop trends.

Mumbai, India

Jun 2024 – Present
Feature WriterFreelance contributor
Deccan Chronicle & The Asian Age Mumbai
- Writes original features on fashion, beauty, wellness, food, health, travel, lifestyle and pop culture for print and digital.
- Develops trend-led story ideas from news, consumer behavior, data and cultural shifts.
- Interviews designers, medical professionals, entrepreneurs, PR representatives and industry experts.
- Produces long-form print features and SEO-friendly digital articles on fast newsroom deadlines.
Jun 2022 – Mar 2023
Journalist
The Journalism Project Mumbai
- Reported on current affairs, community stories and social issues.
- Interviewed experts, sources and community members to gather credible information.
- Researched, wrote and edited stories for factual accuracy, balance and clarity.
May 2022 – Jun 2022
Editor
Aneja Associates Mumbai
- Edited articles, presentations and long-form documents for clarity, structure and consistency.
- Worked with writers to refine stories and lift overall readability.

Education

BA, Strategic Communication & JournalismSophia College (Autonomous), Mumbai 2021–2024
HSC (Arts), DistinctionApostolic Carmel Junior College, Bandra 2018–2021
IGCSE, DistinctionSt. Mary’s Catholic High School, Dubai 2008–2018